Hear something in the market, start a project. Hear something new, start a new project.
The opportunity cost of a wrong, or sub-optimal decision prevents decisions from being made
Converting the Concept to Customer Value keeps uncovering new hurdles and surprises.
The innovative technology can support most any vertical. However, it is not getting traction anywhere.
The strategy was amazing when starting to move forward. Now the market thinks the "million dollar idea" is worth a lot less.
Prospects / Customers / Users are not working in the way that allows them to achieve maximum value.