Typical Company Challenges

Shiny Object Syndrome

Hear something in the market, start a project.  Hear something new, start a new project.

Analysis Paralysis

The opportunity cost of a wrong, or sub-optimal decision prevents decisions from being made

Execution Delays

Converting the Concept to Customer Value keeps uncovering new hurdles and surprises. 

Too Broad

The innovative technology can support most any vertical.  However, it is not getting traction anywhere.

Slow Revenue Growth

The strategy was amazing when starting to move forward. Now the market thinks the "million dollar idea" is worth a lot less.  

"They Don't Get It"

Prospects / Customers / Users are not working in the way that allows them to achieve maximum value.